Client/Brand:Ā Daehwa Store (ėķģģ ) ā A Korean book club platform for 20s and 30s
Role:Ā Writer / Director / Producer / Project Planner
Overview
"Sometimes, one book is all it takes to open the door to someoneās soul."
This original six-part web drama was commissioned by Daehwa Store, a community platform for book lovers in their 20s and 30s in Korea.
Each episode centers on a different book, with its themes and emotional tone woven into the episodeās narrative, allowing the book itself to become a guiding thread for the charactersā interactions and growth.
The project was designed with future collaborations in mind, making it suitable for partnerships with publishers, book promotions, and branded storytelling.
This original six-part web drama was commissioned by Daehwa Store, a community platform for book lovers in their 20s and 30s in Korea.
Each episode centers on a different book, with its themes and emotional tone woven into the episodeās narrative, allowing the book itself to become a guiding thread for the charactersā interactions and growth.
The project was designed with future collaborations in mind, making it suitable for partnerships with publishers, book promotions, and branded storytelling.
Process
ā¢ Participated from the initial planning stage, overseeing casting, character development, and book selection to align with narrative goals
ā¢ Crafted original scripts based on deep character research, ensuring emotional authenticity and psychological nuance
ā¢ Directed all scenes with attention to naturalistic pacing, silence, and subtle emotional beats
ā¢ Each episode incorporated symbolic moments and dialogues tied to the selected book, reinforcing the theme without explicit exposition
ā¢ The project was visually styled to evoke warmth, intimacy, and a sense of stillness
Outcome/Results
Released as a full web series, the project received strong emotional feedback from viewers for its honesty and quiet depth.
It also opened up partnership discussions with publishers and book-related sponsors, thanks to its thematic structure and literary integration.
The drama has since been used in educational and community settings as a tool for emotional literacy and empathetic storytelling.
It also opened up partnership discussions with publishers and book-related sponsors, thanks to its thematic structure and literary integration.
The drama has since been used in educational and community settings as a tool for emotional literacy and empathetic storytelling.
