Client/Brand: Spinnin' Records (Official Global Music Channel)
Role: Storyboarding / Conceptual Planning / Motion Graphics / Album Art
Overview
This lyric video was produced for an official release under Spinnin’ Records, one of the world’s leading EDM labels.
The project aimed to visualize the explosive energy of the track through dynamic typography and rhythmic animation—capturing the look and feel of a high-energy EDM festival experience.
The project aimed to visualize the explosive energy of the track through dynamic typography and rhythmic animation—capturing the look and feel of a high-energy EDM festival experience.
Process
• Developed the core concept and visual tone to match the track’s emotional dynamics and beat drops
• Created a storyboard to map lyric sync, camera movement, and transitional flow
• Designed kinetic typography and motion graphics tightly synchronized with the music’s tempo, pitch, and intensity
• Designed album art that visually aligned with the track’s branding and genre identity
Outcome/Results
The lyric video was released through Spinnin’ Records’ official global YouTube channel and reached over 330,000 views, generating strong engagement from international audiences.
Its seamless integration of motion and music drew praise from fans and collaborators, and the visual aesthetic was later adapted into teaser trailers and live stage visuals for further promotion.
Its seamless integration of motion and music drew praise from fans and collaborators, and the visual aesthetic was later adapted into teaser trailers and live stage visuals for further promotion.
