Client/Brand: Chatelaine LUXE
Role: Director / Concept Planner / Storyboard Artist
Overview
This fashion film was created to present Chatelaine LUXE’s 2021 Fall/Winter collection, reinforcing the brand’s core identity: minimal, refined, and luxurious.
The goal was to visually strengthen the brand’s high-end image while maintaining conceptual consistency throughout the piece.
The goal was to visually strengthen the brand’s high-end image while maintaining conceptual consistency throughout the piece.
Process
• Planned the core creative concept and visual tone of the project
• Created a detailed storyboard to guide visual flow and narrative rhythm
• Directed the entire shoot using a large-scale white horizon set, enabling a powerful contrast with monochrome styling
• Collaborated with the editor to align music and tempo with crisp, fashion-oriented cuts and transitions—enhancing the cinematic feel of the final piece
Outcome/Results
The final video elevated the visual identity of Chatelaine LUXE’s seasonal collection, positioning the brand as both timeless and modern.
It was praised for its stylized minimalism, striking black-and-white imagery, and consistent brand storytelling across all visual touchpoints.
It was praised for its stylized minimalism, striking black-and-white imagery, and consistent brand storytelling across all visual touchpoints.
